Cosmetics Business Picks: 10 new beauty launches for April 2026

By Lollie Hancock | Published: 24-Apr-2026
Body Care Colour Cosmetics Fragrance Hair Care Skin Care

This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria

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It has been a busy week for beauty launches, from travel-sized high-tech hair tools from Dyson Beauty to surprising summer scents from Escentric Molecules and Abel.

In make-up, Half Magic has introduced a limited-edition collection in partnership with the show that inspired it all, HBO’s Euphoria, while Brow Aid’s new mascara looks after lashes, and Laura Mercier introduces a colour-correcting powder in a surprising pastel shade. 

Plus, Fable & Mane’s new hair and fragrance mists whisk the wearer off to India, while the latest launch from singer Rihanna’s Fenty Hair offers a nine-in-one formula for treating and styling hair.

Read on to discover more of this week’s biggest beauty launches.

Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.

Dyson

Cosmetics Business Picks: 10 new beauty launches for April 2026

Dyson’s Supersonic hair tool has had a travel-sized upgrade just in time for summer.

The Supersonic Travel fits easily into handbags, carry-ons and cabin luggage for styling on the go, with the brand claiming the hairdryer weighs less than

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  • Companies:
  • Escentric Molecules
  • Fable and Mane
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