Sephora has launched its first-ever prize for European beauty incubation, designed to discover and scale promising beauty brands across the continent.
The winner of the Sephora Prize will receive three years of support from the LVMH-owned retailer to accelerate its development, while also benefiting from an exclusive launch across Sephora’s European doors.
Sephora’s new strategic initiative aims to spotlight the continent as a "vibrant hub” for beauty concepts, building on its long-standing history of incubating and elevating European brands within its platform.
“Europe has always been a powerhouse of beauty innovation,” Catherine Spindler, President Europe & Middle East, Sephora, told Cosmetics Business.
“Europe has never lacked creativity or product excellence, but a platform that helps emerging brands scale beyond their domestic markets and gain visibility at an international level.
“With the Sephora Prize, we want to help bridge that gap.
“We see extraordinary brands emerging across Europe every day, and we believe they deserve greater
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