Clarins is hosting a roadshow across three UK cities to promote its new Double Serum Foundation.
The roadshow will focus on the theme of radiance and centre around an exclusive shade-matching area led by Clarins’ Beauty Coaches – who are brand-trained skin care and make-up specialists.
Consumers are guided through a personalised consultation to find their shade match from Double Serum Foundation’s 37 shades – which builds on the brand’s hero Double Serum product to offer buildable, customisable coverage that is also kind to skin.
The pop-up will first launch first at London shopping destination Westfield Shepherds Bush from 20 to 22 February.
It will then set-up at shopping destination Trafford Centre in Manchester between 28 February and 1 March, and finish up at Eldon Square in Newcastle from 7 to 8 March.
Double Serum Foundation has been formulated with hyaluronic acid and peptides to create a “beautiful glow to the skin that lasts all day”, according to the brand.
For Clarins, a skin care-powered foundation needed to be “seen, felt and matched properly”, so a pop-up was the “perfect way to bring the product to life”, Adam Hall-Matthews, Senior Brand Experience Manager at Clarins, told Cosmetics Business.
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