The Lipstick Lesbians are launching their own beauty brand, Leaked Labs, on 6 March – which will bring laboratory samples to market and tweak according to consumer feedback, before either being launched in a larger capacity or archived.
The TikTok viral educator duo and real-life couple, Alexis Androulakis and Dr Christina Basias Androulakis, claim Leaked Labs is a new kind of beauty platform – “one built to release lab-born innovation directly to the public, without waiting for traditional brand timelines to catch-up”.
Leaked Labs has been built on the belief that innovation already exists, but the industry takes too long to bring it to people, aiming to make beauty’s beta phase visible to the consumer.
Instead of traditional launches, the direct-from-lab platform will operate via “controlled leaks” – limited, early access drops of high-potential formulas released directly from partner laboratories and R&D teams.
Each release, called a ‘Leak’, will be identified by a ‘Leak Number’ and introduced in limited quantities to capture real-world performance before scaling.
The product enters a live evaluation phase, where its real-world performance determines whether it advances into broader production, evolves through further development, or remains a limited lab release that may never return.
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This enables formulas to evolve rather than sit unseen in development cycles, claims the brand.
"Leaked Labs was born from our proximity to product development," Alexis and Dr Christina, co-founders of Leaked Labs, told Cosmetics Business.
"Over the years, we have worked closely with chemists, manufacturers and R&D teams, and have seen first-hand how much meaningful innovation exists long before it reaches the market.
"Many breakthrough materials and textures are fully functional and lab-validated, yet they remain in development pipelines for years due to traditional brand cycles, retail constraints and positioning strategies.
"We created Leaked Labs to address that structural delay."
Leaked Labs aims to create a living system where formulas are allowed to evolve, expand or remain archived based on performance and relevance
The inspiration was simple. If a formula is technically sound and performance-driven, why should access to it be dictated solely by conventional launch timelines?
Alexis is an experienced
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