Charlotte Tilbury has turned to supermodels and long-time ambassadors Kate Moss and Jourdan Dunn to front its latest mascara campaign.
The duo star in the femme fatale-themed photoshoot for the Puig-owned make-up brand’s new Exagger-Eyes Volume Mascara, which launched on 27 August.
Embodying “old Hollywood glamour”, Moss and Dunn sport pin curls and exaggerated lashes to highlight the 28-hour wear and volume-enhancing properties of the mascara.
Moss also wears a 1920s-inspired black beaded gown, elbow length gloves and art deco diamond earrings to complete the film noir aesthetic.
Tilbury’s niece Bella, who was named a brand ambassador in March 2023, also features in the campaign.
“My new Exagger-Eyes Volume Mascara has been my backstage secret for months and people could not get enough of it,” said Tilbury, founder of the eponymous brand.
Jourdan Dunn wearing Charlotte Tilbury's Exagger-Eyes Volume Mascara
“I was beyond excited to work with these iconic beauty muses to bring the characters in my new campaign to life.
“They look absolutely hypnotising… and embody that irresistible allure of the femme fatale.”
This is Moss's third campaign with the brand this year, having already fronted Charlotte Tilbury’s Hollywood Beauty Icon Lipsticks and Pillow Talk Big Lip Plumpgasm collections.
“The shoot for Exagger-Eyes Volume Mascara was no exception, entering her film noir world blew me away – it was like being on an iconic Hollywood movie set,” said Moss.
Moss and Dunn have both been ambassadors for Charlotte Tilbury since January 2022.
Exagger-Eyes Volume Mascara is available to buy on the Charlotte Tilbury app.
Tilbury is known for creating viral marketing campaigns, such as the founder being transformed into an animated fairy last year for her Disney 100 anniversary collaboration, which garnered 15.7 million views on TikTok.
Charlotte Tilbury's Lipstick Heist marketing campaign – where partially empty packages for the release of the brand's Hollywood Beauty Icon Lipstick collection sparked a viral investigation on TikTok – receieved more than 819,000 views.
The brand has also hosted a UK pop-up to find the new face of its latest foundation stick, which received more than 1.6 million views on TikTok during launch week in June.