In an industry filled with ephemeral cosmetics trends, the annual Fashion Weeks can be a bedrock for fashion and beauty movements that stand the test of time.
New York Fashion Week (NYFW) kicked things off for SS25 on 6 September, and London Fashion Week (LFW), which is celebrating its 40th anniversary, is currently in full swing.
There has been a distinct duality between the two events, with NYFW seeing the return of glam grunge.
The fashion and make-up styles in London, meanwhile, have been more toned-down - with doll skin and polished beauty reigning supreme.
Cosmetics Business rounds up the top beauty moments from both weeks that will steer the beauty trends to come.