The beauty industry has fallen deeply in love with everything cherry in 2025, with brands of all shapes and sizes jumping on the fruit-inspired aesthetic.
In January alone, Fenty Beauty, Patrick Ta and Elemis brought products, formulations and marketing campaigns infused with the playful and delectable fruit.
Glossier, meanwhile, stole the show with its cherry-themed collection and a cherry-shaped padlock which, at the time of writing, is still sold out.
But the industry is a fickle beast, and trends dissipate as quickly as they come about – can cherry-coded beauty buck this ephemeral cycle and become something more?
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