US beauty brand Glossier has teamed up with the New York Times to amplify its support for women’s rights in the lead up to the 2024 US elections.
In a recent Instagram post, the brand highlighted its commitment to political engagement, announcing donations to two key organisations: Ignite National and Reproductive Freedom for All.
Ignite National focuses on empowering young women to engage in politics and run for office, aiming to diversify political leadership.
Reproductive Freedom for All advocates for reproductive rights at both federal and state levels, championing access to abortion, birth control, and comprehensive pregnancy care.
“Ahead of the upcoming election, we’re sharing a message about the importance of voting and what’s at stake in The New York Times today,” Glossier stated in its post.
“As a brand that set out to democratise beauty, it’s important that we also support causes aligned with our values: we’re making donations to IGNITE National and Reproductive Freedom for All.”
The campaign, featured in the New York Times, carries the powerful message: “Vote for your daughter’s future, vote for your grandmother’s legacy.”
Glossier, renowned for its minimalist ‘no-make-up make-up’ aesthetic, has long positioned itself as a champion of inclusivity in the beauty industry.
The brand’s founder, Emily Weiss, frequently speaks about the company’s mission to democratise beauty, noting in an interview with The Guardian that Glossier was built by asking women what they wanted, rather than dictating beauty standards to them.
It also hosts an annual grant programme for black beauty entrepreneurs.
The upcoming US election, scheduled for 5 November 2024, is set to address crucial issues such as women’s reproductive rights.
Since the US Supreme Court’s 2022 decision to overturn Roe v. Wade, a number of states have enacted restrictive abortion laws, intensifying the debate on reproductive freedom across the country.