Each month mymarketmonitor.com scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure
This month the focus is on women’s fragrance coverage in the UK press for period from 1 January to 31 March 2014, compared to the same period last year. Data shows how much editorial women’s fragrances received in both the national press and selected consumer titles. The results include new product launches such as Viktor & Rolf’s Bonbon (L’Oréal) and Burberry’s Brit Rhythm Women.
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