A colourful comeback

Published: 10-Feb-2015
Colour Cosmetics

Make Up For Ever's Creator and Artistic Director describes the brand’s origins and plans for the UK

You need to be a subscriber to read this article.
Click here to find out more.

LVMH-owned Make Up For Ever is due to return to the UK market after 12 years. Dany Sanz, Creator and Artistic Director, describes the brand’s origins and plans

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Fenty Beauty to Rimmel London: Beauty brands which could find new owners in 2026

Read more
A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen next in an already busy year for beauty M&A

Trending Articles

  1. The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand
  2. Huda Beauty ends partnership with Huda Mustafa The partnership’s end comes less than a month-and-a-half after Huda Beauty founder Huda Kattan and Love Island USA star Huda Mustafa paired up for the make-up brand’s ‘most requested’ collaboration
  3. Superdrug partners with Just Eat for ‘rapid’ beauty deliveries The British beauty retailer has partnered with the food delivery platform to bring beauty to consumers quicker than ever before
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    From Fenty Beauty to Rimmel London: Beauty brands which could find new owners in 2026 A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen next in an already busy year for beauty M&A
  5. K-beauty make-up brand TirTir launches LA pop-up Themed around the concept of ‘Let’s Radiate’, the space shows off the Korean cosmetics brand’s new logo and recent appointment of V from K-pop band BTS as its new ambassador

Upcoming event

Hair Care Trends 2026: Innovations for the Next Generation of Hair Health

4 and 11 December 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From Fenty Beauty to Rimmel London: Beauty brands which could find new owners in 2026

A number of beauty brands are on the market and could soon find new owners. Cosmetics Business looks at what could happen next in an already busy year for beauty M&A
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Selena Gomez’s Rare Beauty crowned 2025’s most popular celebrity beauty brand

The actor’s cosmetics and fragrance line took the top spot thanks to its continued commitment to breaking down unrealistic beauty standards, beating Kylie Jenner’s Kylie Cosmetics, Rihanna’s Fenty Beauty and Hailey Bieber’s Rhode
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The limit of luxury beauty is being tested, but is it too much?

‘Ultra luxury’ and ‘ultra premium’ beauty products have entered the market, costing anything from €3,000 to $28,000, but are these heirloom-style items delivering creative authority, or simply crossing into the absurd?
Colour Cosmetics

Sephora UK confirms launch date of Hailey Bieber’s Rhode in-store and online

The model’s beauty brand will be available to buy in Sephora UK stores and online sooner than you think, following its successful debut with the retailer in the US and Canada
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business picks: 7 autumn beauty launches landing in October

The biggest new beauty launches include reimagined lipsticks, luxury fragrance, eco-friendly body care from Louis Vuitton, Refy, Merit and more…
Colour Cosmetics

Fenty Beauty’s Pro Filt’r Foundation named in Time’s Best Inventions Hall of Fame

Pro Filt’r Soft Matte Foundation from Rihanna’s beauty brand has been added to Time’s 2025 Best Inventions Hall of Fame list because it set ‘a new standard for the industry’
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business ‘Wi$h Li$t’: 7 beauty launches embodying ‘The Life of a Showgirl’

As Taylor Swift’s 12th studio album drops, we look back at the best beauty launches from the last six months, incorporating ‘The Life of a Showgirl’ orange into formulations and designs
Subscribe now