LVMH has appointed Sylvia Tournery as President of Sephora Collection, tasked with leading the beauty retailer’s own-brand into its “next phase of growth”.
The former L’Oréal executive will focus on accelerating product leadership and “driving desirability at scale” to strengthen Sephora Collection's position as a key strategic pillar within the retailer’s offering.
Tournery joins from luxury skin care brand Lancôme, where she was Global Deputy General Manager.
She will report to Guillaume Motte, President & CEO of Sephora, and member of the LVMH Group Executive Committee.
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“Sylvia will continue shaping the next chapter of growth for Sephora Collection, just as we are celebrating this year the 30th anniversary of our very own love brand,” said Motte.
“Alongside our talented teams, Sylvia will further accelerate product leadership and strengthen the desirability of Sephora Collection on a global scale.
“Her in-depth beauty expertise, strategic brand vision and proven leadership skills will be key assets in sustaining Sephora Collection’s solid momentum.
“I am confident she will bring significant value and be a strong addition to our Sephora Global Leadership team.”
Products from the Sephora Collection
Tournery has nearly 20 years of beauty industry experience, with expertise in brand development and international expansion.
For the past two years, she has been in charge of L’Oréal-owned Lancôme’s worldwide total strategy, which ranged from product development to 360-degree communication campaigns.
Other leadership positions Tournery has held at the French beauty giant over the past 17 years include Brand Director of Lancôme Travel Retail Worldwide, International Axe Director of Biotherm, and Product Manager of Viktor&Rolf and Cacharel France.
Posting about her new appointment on LinkedIn, Tournery said: “I am delighted to join the team as President of Sephora Collection and to support the brand’s next chapter of growth.
“Sephora Collection is a truly unique brand with which many of us have a special emotional connection.
“I look forward to strengthening its leadership in product innovation and continuing to craft a deeply inspiring brand experience for consumers around the world.”
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