A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But
Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags
The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty
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Setting sprays are turning multi-functional in search of staying power
Read moreBeyond fixing make-up, setting sprays are increasingly offering extra benefits to ensure they have staying power with consumers in the hot but competitive category, from scent and colour to SPF and hydration
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Colour Cosmetics
Cosmetics Business’ 5 dream beauty partnerships and collaborations
With beauty brands announcing A-list partnerships and cool collaborations on the daily, the Cosmetics Business team have dreamt up their fantasy crossovers, from unlikely video game and make-up collaborations, to seeing actors Paul Rudd and Danny Devito fronting campaigns
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Colour Cosmetics
Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
Finance
L’Oréal inks partnership with the Plenitude Arena to extend cultural reach
The French giant has signed a two-year partnership with Europe’s largest indoor venue to become its Exclusive Beauty Partner, with L’Oréal now able to showcase its portfolio of 40 beauty brands to ‘highly diverse audiences’ during events