Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

By Sarah Parsons | Published: 19-Nov-2019
Colour Cosmetics Skin Care Marketing

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty

You need to be a subscriber to read this article.
Click here to find out more.
Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics
L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

Read more
The French beauty brand has appointed Adria Arjona Global Ambassador to show what its famous ‘I'm Worth It’ slogan means in 2026, with the Puerto Rican actress starring in a new L’Oréal Paris campaign that celebrates cultural connection and community pride

Trending Articles

  1. Dr.Jart+ signs Katseye’s Yoonchae Jeung as first North America Brand Ambassador South Korean singer and Katseye girl group member, Yoonchae Jeung, is the new face of Dr.Jart+’s Premium BB Cream, building on the Estée Lauder Companies-owned brand’s ‘legacy’ of collaborating with Korea’s ‘most exciting artists’
  2. Selena Gomez and Demi Lovato reunite for ‘Delena’ Rare Beauty campaign The childhood friends have tapped into the beauty nostalgia trend with Rare Beauty’s new  ‘Still Making Each Other Blush’ campaign, inspired by the pair’s film Princess Protection Program and The Demi + Selena Show YouTube series
  3. Isamaya Ffrench no longer affiliated with namesake beauty brand The make-up artist has allegedly distanced herself from her own cosmetics brand, Isamaya Beauty, with rumours stating she has not been involved with the brand for more than a year

Upcoming event

UKPackaging Expo 2026

10 - 11 November 2026 | Liverpool, UK See all

You may also like

Colour Cosmetics
L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

L’Oréal Paris appoints Adria Arjona Global Ambassador as it enters ‘vibrant new chapter’

The French beauty brand has appointed Adria Arjona Global Ambassador to show what its famous ‘I'm Worth It’ slogan means in 2026, with the Puerto Rican actress starring in a new L’Oréal Paris campaign that celebrates cultural connection and community pride
Skin Care
L’Oréal CEO Nicolas Hieronimus on GLP-1’s ‘impact’ on skin care sales

L’Oréal CEO Nicolas Hieronimus on GLP-1’s ‘impact’ on skin care sales

Nicolas Hieronimus, CEO of French beauty giant L’Oréal, says the rise in GLP-1 weight loss drugs is ‘a very important phenomenon’ for the cosmetics industry, affecting skin care consumption, following the company’s Q3 2026 results
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
The untold story of Garnier’s Micellar Cleansing Water

The untold story of Garnier’s Micellar Cleansing Water

The L’Oréal-owned legacy beauty brand lifts the lid on how its 13-year-old Micellar Cleansing Water became, and has remained, a category-defining multipurpose skin care item in Cosmetics Business’ ‘Untold Story’ series
Finance
L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

L’Oréal Paris USA announces the 2026 class of Women of Worth honourees

The philanthropic initiative, now in its third decade, sees L’Oréal Paris USA recognise ten female nonprofit leaders and fuel their ventures with grants, mentorships and national visibility
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Beauty M&A has outperformed the broader consumer market in 2026

Beauty M&A has outperformed the broader consumer market in 2026

Skin care remains the most active beauty subsector for M&A deals in 2026, with buyers increasingly favouring science-backed products focused on skin health and longevity, according to new data from international investment bank DC Advisory
You need to be a subscriber to read this article.
Click here to find out more.
Packaging
Beauty’s stackable packaging is making a cool comeback

Beauty’s stackable packaging is making a cool comeback

Although not a new concept, stackable beauty compacts are gaining traction once again, with brands such as Prada Beauty, Jordana Ticia, Nudestix and SimiHaze all investing in the format as a way to deliver more personalisation and play in packaging
You need to be a subscriber to read this article.
Click here to find out more.
Finance
British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

The British Beauty Council’s Impact of Beauty report, produced with Oxford Economics and supported by L’Oréal, reveals how beauty is not a trivial luxury but the ‘beating heart’ of the UK high streets. Council CEO Millie Kendall explains why beauty and wellbeing are so intrinsically linked for Brits in this opinion piece
Subscribe now