A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But
Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags
The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty
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CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals
Read moreThe L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
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Skin Care
CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals
The L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
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Marketing
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation
New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
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Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point
CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
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Colour Cosmetics
Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May
The e.l.f. Beauty-owned cosmetics brand, founded by Hailey Bieber, and the L’Oréal-owned dermatologist-led skin care giant were leading the way when it came to social media growth in May, according to Socially Powerful’s first Beauty Brand Global Social Index