Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

By Sarah Parsons | Published: 19-Nov-2019
Colour Cosmetics Skin Care Marketing

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty

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A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But

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Colour Cosmetics

2026 is the year the boomer beauty economy takes centre stage

While many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
You need to be a subscriber to read this article.
Click here to find out more.
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