Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

By Sarah Parsons | Published: 19-Nov-2019
Colour Cosmetics Skin Care Marketing

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty

You need to be a subscriber to read this article.
Click here to find out more.
Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance
British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

Read more
The British Beauty Council’s Impact of Beauty report, produced with Oxford Economics and supported by L’Oréal, reveals how beauty is not a trivial luxury but the ‘beating heart’ of the UK high streets. Council CEO Millie Kendall explains why beauty and wellbeing are so intrinsically linked for Brits in this opinion piece

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    British Beauty Council names Bridgerton actor Golda Rosheuvel ambassador Golda Rosheuvel, who plays Queen Charlotte in Netflix's period drama Bridgerton, has been appointed the new face of the British Beauty Council, working with the industry body to help raise awareness of the social and cultural value of UK beauty
  2. Tropic Skincare’s Susie Ma to return to Dragons’ Den in permanent role Susie Ma, founder of Tropic Skincare, first rose to fame on The Apprentice. Now, she’s taking a permanent position within the Dragons’ Den, succeeding Touker Suleyman, who departs to focus on beauty venture Lipstick London
  3. E.l.f. Cosmetics partners with ZEPETO to launch first virtual styling experience Users of social media and metaverse platform ZEPETO can now access ‘Express your e.l.f.’ – a virtual styling experience for avatars – as the brand extends its commitment to meet its community in “unexpected places”

Upcoming event

Pure Beauty Awards 2026

15 October 2026 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance
British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

British Beauty Council’s new Impact of Beauty report outlines social and cultural value of UK beauty

The British Beauty Council’s Impact of Beauty report, produced with Oxford Economics and supported by L’Oréal, reveals how beauty is not a trivial luxury but the ‘beating heart’ of the UK high streets. Council CEO Millie Kendall explains why beauty and wellbeing are so intrinsically linked for Brits in this opinion piece
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

Vichy Laboratoires partners with Paris Saint-Germain football club to accelerate its reach in sport

The L'Oréal-owned skin care brand’s partnership blends French football club Paris Saint-Germain’s elite sporting team with Vichy Laboratoires' dermatological science and high-performing skin care and hair care
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

Lancôme unveils ‘I’m Fine’ platform to support women’s mental health and drive ‘positive societal change’

The new global programme by the L’Oréal-owned beauty brand aims to raise awareness around women’s mental health, with Lancôme Brand Ambassadors Demi Moore, Christy Turlington, Zoé Saldaña and Vanessa Kirby sharing personal stories
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Are men being left out of the longevity beauty boom?

Are men being left out of the longevity beauty boom?

Longevity science has dominated the beauty market, but some argue that men seem to be left out of the equation. Does having women be the sole focus on longevity tap into harmful fears of ageing, and should the male demographic be included in the growing segment?
Ingredients
L’Oréal to Primark: PDRN is continuing to go mainstream thanks to these launches

L’Oréal to Primark: PDRN is continuing to go mainstream thanks to these launches

Luxe brands such as Dior and Clinique, along with mass market names such L’Oréal Paris, The Ordinary and even Primark, have recently launched PDRN products as the viral ingredient enters the mainstream
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

YSL Beauty expands ‘Abuse Is Not Love’ programme to tackle digital intimate partner violence

A soon to be released report published by the L'Oréal-owned brand, in collaboration with psychologist Dr. Nina Jane Patel, examines how behaviours, including location tracking, password demands and constant digital monitoring, mask signs of coercive control
Finance
L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

L'Oréal Canada names Amélie Fortier-Cyr Chief Digital & Marketing Officer

Fortier-Cyr, who began her career with French beauty giant L'Oréal in 2007 at Vichy Laboratories, will report to Stéphane Bérubé, President and CEO of L'Oréal Canada
Subscribe now