Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

By Sarah Parsons | Published: 19-Nov-2019
Colour Cosmetics Skin Care Marketing

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty

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A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But

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90s fragrance revival to help TikTok deliver ‘record-breaking Christmas sales’

Black Friday is predicted to deliver triple-digit growth on the platform, thanks in part to demand for nineties fragrances and viral make-up items
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