A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But
Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags
The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty
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Colour Cosmetics
Exclusive: Maybelline’s new beauty campaign turns a subway delay into an inclusive runway
‘Fit Me For Every You’ is the latest activation in the L’Oréal-owned brand’s new era of ‘culturally resonant’ storytelling, turning a subway delay in New York City into a moment that celebrates diversity and spotlights its number one foundation Fit Me
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