Zodiac beauty: How astrology made its way into bathroom cabinets and make-up bags

By Sarah Parsons | Published: 19-Nov-2019
Colour Cosmetics Skin Care Marketing

The trend has been harnessed for content creation and product development, Cosmetics Business explores the rising stars of horoscope beauty

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A few years ago if you advised consumers which products to buy based on the exact time and location of their birth, you’d probably see a few raised eyebrows to say the least. But

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Is longevity the next big beauty category?

Longevity beauty is more than a trend – it is a tonal shift to approaching skin and hair health. With L’Oréal, Estée Lauder Companies and Beiersdorf debuting longevity launches, the movement has gone mainstream. Julia Wrays asks: Where can it go next?
You need to be a subscriber to read this article.
Click here to find out more.
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