Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate

By Amanda May | Published: 13-Aug-2026 Amanda May
Marketing Wellness

Kardashian, a reality television star and owner of Skims, has joined Los Angeles wellness brand Broc Shot as Brand Advocate after her own experience of incorporating the product into her psoriasis routine

Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate

Broc Shot, the Los Angeles-based supplement brand, has landed entrepreneur and multi-hyphenate Kim Kardashian as its latest Brand Advocate.

Kardashian, who owns fashion and lifestyle brand Skims and is set to launch Skims Beauty later this year, has joined the brand after following her own experience of incorporating Broc Shot into her routine while managing psoriasis.

The entrepreneur has publicly shared her experience and struggles living with psoriasis – a condition that causes itchy and painful patches of dry, flaky skin – for more than a decade. 

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Broc Shot is a wellness brand that aims to support skin health from within through natural sulforaphane derived from whole broccoli seeds, available in three sachets flavours and also capsules.

The company claims sulforaphane supports the body's natural defense systems, and that its products activate the body's NRF2 pathway, which supports detoxification, gut health and the body's natural inflammatory response. 

"I am always looking for products that actually work and fit into my routine without a lot of extra effort," said Kardashian. 

"Living with psoriasis, I know how frustrating it can be to find something that helps. 

“Broc Shot has become part of that routine. It is a sachet of whole broccoli seed powder and tastes so good. 

Broc Shot products

Broc Shot products

“Within a few weeks I noticed my skin was calmer and clearer. 

“I did my research on sulforaphane and loved that it has been studied for years, plus Broc Shot keeps the ingredients simple. 

“It is helping my skin and my gut, honestly, it has become one of those wellness staples I do not want to be without."

Broc Shot says it is the first supplement recognised by the National Psoriasis Foundation.

The company’s co-founder, Benjamin Silver, added: "We are inspired every day by the thousands of testimonials and before-and-after photos we receive from people using Broc Shot for a wide range of skin health goals. 

“We were so excited when Kim decided to try Broc Shot and discovered the same incredible benefits. 

“We know how many people look to her for advice, and we are beyond honoured that she is driving awareness to this powerful compound that we know can transform the wellness industry."

Kardashian has 344 million followers on Instagram and 11.3 million on TikTok. 

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