The Estée Lauder Companies (ELC) is partnering with the University of Leeds on a new research project to advance the science of complexion shade-matching in make-up.
The beauty giant’s collaboration with the UK university, which is a leader in colour science, aims to tackle one of make-up’s “most persistent challenges”, accurately matching complexion products to “the full and diverse spectrum of global skin tones”.
The project will use advanced psychophysical methods – ways of studying how people see and notice differences, rooted in visual perception science – to investigate how
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