Yves Rocher buys into bio-cosmetics

Published: 30-Oct-2007

The Yves Rocher group has acquired a 35% stake in Terre d'Oc, a company based in Provence and specialising in bio-cosmetics. Terre d'Oc currently produces some 700 products made at its plant at Villeneuve-en-Provence. The company was founded in 1995 by Valerie Roubaud and Patrick Lions and has expanded steadily. Sales have risen by 15% in the period June 2006 to June 2007 to almost €10m.

The Yves Rocher group has acquired a 35% stake in Terre d'Oc, a company based in Provence and specialising in bio-cosmetics. Terre d'Oc currently produces some 700 products made at its plant at Villeneuve-en-Provence. The company was founded in 1995 by Valerie Roubaud and Patrick Lions and has expanded steadily. Sales have risen by 15% in the period June 2006 to June 2007 to almost €10m.

The purchase by Yves Rocher was achieved as part of an operation to increase the enterprise's capital and will enable Terre d'Oc to develop its international network. The Provencal company achieves 20% of its business outside France mainly in the UK, Switzerland and Japan and has a project in New York. Its products are distributed in France by Nature & Decouvertes. Yves Rocher has indicated that its interest is a way of gaining a foothold in the bio-cosmetics segment of the market which is starting to grow strongly in Europe. Further acquisitions in this area have not been ruled out.

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