Exclusive: Gen Z make-up brand Lottie London breaks into fragrance

By Amanda May | Published: 30-Sep-2024
Fragrance Marketing

The British brand’s new perfumes have been created in partnership with streaming service Netflix, inspired by the television show Outer Banks

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Lottie London has broken into the fragrance space with two perfumes inspired by Netflix television programme Outer Banks.

The Gen Z-marketed beauty brand’s new 15% concentration eau de parfums have been created in partnership with the streaming platform.

Paradise on Earth (pictured above) and Pogue Life reflect the key themes of “adventure” and “summer” on the hit teenage drama, said a statement from the brand. 

Lottie London CEO Charlotte Knight told Cosmetics Business the move is a “natural step” for the brand. 

“Our aim is to provide

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