The 8 freshest beauty products on-shelf this week

By Becky Bargh | Published: 19-Mar-2021

From African-inspired beauty to revived favourites, Cosmetics Business rounds up the best in beauty launches

Find out which beauty brands made the cut in Cosmetics Business’ round-up of the best in beauty launches this week.

1. Typology

The 8 freshest beauty products on-shelf this week

On the back of becoming a B-Corp-certified company, Parisian skin care brand Typology has added to its skin care portfolio with a new selection of peptides and oils.

Joining the brand’s army of products is the new Alpha Arbutin 2% + Organic Lemon Extract to help reduce spots and regulate hyperpigmentation; Lactic Acid 10% + Acerola Extract, meanwhile, removes dead skin cells with a gentle peeling effect to leave skin looking brighter.

The beauty brand of entrepreneur Ning Li has also introduced its Ceramides 1% + Lavender Extract serum that is said to repair skin’s barrier and add long-lasting hydration, and a new Eyelash Serum Pea Peptides 2% + Caster Oil, which helps to stimulate eyelash and eyebrow growth.

Completing the five new product launches is Typology’s Toning Body Scrub with Green Coffee Macerated Oil to smooth, firm and tone skin.

The products are expected to launch on 25 March via

2. Guy Morgan

The 8 freshest beauty products on-shelf this week

The new Dagger Rose Cleansing Powder (£36) from Guy Morgan is said to be a balancing blend of botanicals and minerals that gently cleanses and polishes skin.

The powder is activated by water and features eight certified organic extracts, including rosehip seed powder, fennel and chamomile flower powders, as well as a wealth of vitamins and nutrients.

Meanwhile, rosehip seed husks gently exfoliate the skin.

These ingredients work together to fight the damaging effects of free radicals and help to nourish and keep skin looking youthful.

To use, customers should add half a teaspoon to wet hands and rub together to achieve a foam before applying in circular motions.

3. Uoma Beauty

The 8 freshest beauty products on-shelf this week

African-inspired beauty brand Uoma Beauty has released a new, limited edition make-up collection in collaboration with the new comedy starring Eddie Murphy, Coming 2 America.

The exclusive edit, Black Magic Coming 2 America, influenced by the film’s fictional city of Zamunda, pays homage to African royalty, from the Fulani tribe in Nigeria, Niger and Chad, to the Ndebele of Zimbabwe, and features products that are designed to showcase authentic forms of African beauty.

Available in the line are three Black Magic Metallic Lipsticks (US$22) in Not So Meeka, Peaches and Akeem and Sexual Chocolate shades, which are infused with Brazil nut oil to moisturise and nourish lips; the brand’s 10-pan eyeshadow palette Royal Heir-Itage ($44); and two 9-shade mini palettes ($29).

The line also boasts two creamy Kajal Liner eyeliners ($18), inspired by the traditional ancient African eyeliner formula, and the new Zamundan Glow Up Highlighter Palette ($30) featuring three shades to suit all skin tones.

For the campaign, Uoma has taken virtues from nine influential queens of Africa.

From the warrior queen Amina to Queen Kandake Amanirenas, the second queen of the Kush Kingdom, in what is now Sundan, and Egypt’s famous leader Nefertiti, the campaign’s nine portraits portray courage, pride, heritage, opulence and resilience.

The still portraits are accompanied by a campaign video that includes a voice-over of a poem written by Uoma founder Sharon Chuter and 12-year-old Oyinkansola Adesewa.

The products are available via, Ulta Beauty and Nordstrom.

4. KinKind

The 8 freshest beauty products on-shelf this week

Eco-friendly consumers can now shop two new body products from KinKind.

The new multi-use Purify Me and Care for Me hand and body wash bars join the brand’s selection of fruity body wash bars (£5 each).

Purify Me is a deeply cleansing product that contains eucalyptus and grapefruit essential oils, while the Care for Me sku is designed to be a moisturising product with soothing aloe vera and coconut oil.

In an effort to reduce its waste, the brand’s products are plastic-free.

The new products can be shopped at

5. Wishful

The 8 freshest beauty products on-shelf this week

Building on the momentum of its Chin Lift Sheet Masks, the skin care brand of Huda Kattan, Wishful, has launched a new sculpting mask specifically designed for the eye area.

Made from the same sculpting fabric as the chin masks, the new Eye Lift & Snatch Instant Sculpting Masks (£4) are said to be loaded with natural extracts, including sweet almond oil and rose, to achieve under-eye brightness, as well as hard-working peptides and plant stem cells to stimulate collagen and elastin production around the eye area.

This includes stem cells from the calanthe orchid, native to Japan, which creates an elevating effect after one use, according to the brand.

“We could all do with a bit more sleep, so after creating our jawline snatching Chin Lift Sculpting Sheet Masks, I wanted to create an eye-specific equivalent that would leave you bright-eyed and snatched AF even after a sleepless night,” said Kattan.

The brand recommends wearing the masks for 30 minutes to allow the skin to soak up all of the formula.

Users can also put their masks in the fridge for an added cooling effect.

6. Hourglass

The 8 freshest beauty products on-shelf this week

Following on from its commitment to make all of its products suitable for vegans, Hourglass has introduced a new red lipstick featuring a patent-pending vegan formula replacement to carmine, the red pigment extracts from female insects.

Available in an exclusive red applicator adorned with a beetle, the Confession Red 0 sku (£39) is a special-edition shade that is said to be long-wearing with a satin finish.

The product is also refillable and designed for interchangeable use with the brand’s entire collection of refill shades.

According to Hourglass, some 70,000 insects are used to create one pound of carmine.

“Carmine is everywhere, from food and alcohol to paint, medication and lipstick,” said Hourglass’ founder and CEO Carisa Janes.

“Creating a vegan alternative felt like an impossible feat at times, but it was such an important step, we need to move away from treating living beings as expendable.

“We’re excited to introduce the new ingredient in such an iconic shade of lipstick, a symbol of our commitment to animal welfare.”

7. Lush

The 8 freshest beauty products on-shelf this week

Back by popular demand, ethical beauty brand Lush has reintroduced its dessert-themed Lime Bounty body butter (£9).

The product was included in Lush’s product drop, among 100 other products, announced by the brand in December last year.

However, boasting ingredients good enough to eat, the product is back on the menu at Mark Constantine’s brand.

The rich creamy formula is said to be blended with Persian lime perfume, stirred into a bounty of nut butters, including shea, cocoa, cupuacu and murumuru, and topped with a coconut crumble.

The blend also features olive and coconut oil sourced from Indonesia.

8. Dr. Hauschka

The 8 freshest beauty products on-shelf this week

New to the Dr. Hauschka day care range are three lightweight moisturisers.

Offering long-lasting hydration and protection, the silk-like textures are designed to treat different skin concerns.

The Balancing Day Lotion (£26.50) helps to regulate oily areas of the skin and even out blemishes and features a blend of anthyllis, field horsetail and nasturtium to support skin and soothe.

Meanwhile, the brand’s Soothing Day Lotion (£27.50) offers protection for sensitive skin all day long.

Featuring extracts of dog rose, lady’s mantle and cocoa butter, the sku helps to soothe and strengthen skin to even skin’s complexion.

Lastly, Dr. Hauschka has renamed its Revitalising Day Cream to become its Revitalising Day Lotion (£25).

Sporting the same blend as it launched with in 1967, the formula is infused with apricot, carrot extract and St. John’s wort, to help revive dehydrated, tired skin.

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