Lush has launched a beauty pop-up inspired by Wicked, as the buzz around the upcoming Wicked film starring Ariana Grande reaches a fever pitch.
The pop-up is based in London’s King's Cross St. Pancras station and features Lush’s full Wicked bath and body care collection, which launched on 1 November.
While the space serves to promote the range, it is also a love letter to the theatre show’s signature imagery and colours, Kalem Brinkworth, Creative Lead of Lush’s Concepts and Collaborations, told Cosmetics Business.
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