Cosmetics Business Picks: 6 beauty launches tapping Wicked and Gladiator II

By Alessandro Carrara | Published: 15-Nov-2024

Lush launched its Wicked bath and body collection in November, and Paul Mescal is fuelling the mini-mullet craze with his hairstyle in Gladiator II

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With the launch of Gladiator II on 15 November and the official Wicked film release on the horizon, the beauty industry is poised for its next ‘Barbenheimer’ moment.

Fragrance Du Bois latest scent, Lucius, pays homage to Gladiator II’s overt masculine themes, with a scent for the “modern champion who exudes power and resilience”.

Lush, meanwhile, released its Wicked bath and body care collection in November, with the range being inspired by the theatre show's signature green and pink tones.

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