Should beauty brands work with 'trad wife' influencers?

Published: 13-May-2024
Marketing

Social Element's Alysha Jones explores the risks and rewards of working with the divisive social media trend

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From modest floral dresses to collecting eggs from pet chickens, the divisive TikTok traditional wife trend, more commonly known as 'trad wife', may just make you feel like you’ve been transported back to the 1950s.

But behind the perfectly baked sourdough loaves and picture-perfect families, there is a controversy surrounding the trend which necessitates a question. 

Is there a darker truth behind the trad wife trend?

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