Pure Beauty

Sephora China names former Nike exec as Managing Director

By Alessandro Carrara | Published: 16-Apr-2024

Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi

Sephora has appointed Xia Ding as Managing Director for its China operations.

She will lead the beauty retailer’s business in mainland China and Hong Kong, overseeing its portfolio of 350 stores and e-commerce websites.

Ding is based in Shanghai, and will work alongside Asia President Alia Gogi.

"Xia Ding is a quintessential leader with a wealth of experience in running businesses, digital transformations, and strategic business development,” said Gogi.

“I am confident that her skills set, knowledge of brick & mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable business will take Sephora Greater China into its next phase of growth and success."

Ding spent two decades with US clothing company HanesBrands, where she managed the business’ corporate strategy and led its expansion into China.

She was appointed VP of Retail Service at Nielsen in China in 2015, and later joined JD.com as President of JD Fashion.

Prior to joining Sephora, Ding worked for five years at sportswear brand Nike as VP and GM of its e-commerce operations in Asia Pacific and Latin America.

“Sephora's allure lies in its powerful curation capabilities, strong culture anchored in purpose and DE&I, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience," added Ding.

Ding’s appointment comes after Sephora’s Greater China CEO Maggie Chan stepped down from the role in January after a five year tenure.

The LVMH-owned retailer has yet to name Chan’s replacement to lead the company in the Chinese market.

Chan’s departure also came after Sephora revealed plans in 2023 to shake up its strategy in China.

The retailer has reportedly faced lagging sales in the region due to strong competition from local Chinese beauty retailers and challenging economic climate after the Covid 19 pandemic.


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