Sephora at Kohl’s is hosting a Beauty Corner activation this month to help US students “feel their most confident” during sorority recruitment week.
The beauty retailer and department store chain’s joint activation, now in its second year, is popping up at three US universities from 9 to 19 August, giving potential new members (PNMs) of campus sororities "a place to recharge and refresh”.
The 2026 edition of the pop-up will deliver hair and make-up touch-ups to help students feel ‘rush ready’, alongside product discovery, samples, and a fragrance fridge stocked with perfumes and sweet treats.
Celebrity make-up artist Allison Kaye, whose clients include gymnast Simone Biles and television personality and designer Kristin Cavallari, will lead the ‘Beauty Barrage’ – members of the Sephora team who will conduct the beauty touch-ups at the activation.
Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Click here to secure your place.
This year’s experience also features a new ‘Beauty Bodega’ concept, a themed photo opportunity for students, where they can receive both physical and digital photo strips.
Plus, a postcard station where attendees can send a note and a 15% off coupon at the retailers to friends and family back home.
Sephora at Kohl’s Beauty Corner visited Auburn University in Auburn on 9 to 10 August, but is set to pop up at the University of Georgia in Athens from 12 to 13 August, and the University of Florida in Gainesville from 18 to 19 August.
Sephora is now available at all of Kohl’s stores in the US, with more than 80% of Americans living within 15 miles of a Sephora at Kohl’s location.
There are now more Sephora at Kohl’s stores than freestanding Sephora stores in the US.
Image credits: Sephora at Kohl’s.
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