Beauty retailer Sephora and consumer intelligence company NielsenIQ (NIQ) have teamed up to establish a more robust understanding of the beauty landscape in North America.
The new data sharing agreement aims to provide a better insight into the US beauty space by analysing the point-of-sale coverage from Sephora’s omnichannel business.
The LVMH-owned retailer, which has been designated as a ‘Recommended Insights Partner’, will also use NIQ’s data to improve its operations in the country.
“At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us,” said Ryan Oto, VP Business Intelligence & Analytics at Sephora.
“This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint and deliver on the future of beauty retail.”
The collaboration will make use of NIQ's expanded Omnishopper and Digital Purchases data platforms.
Digital Purchases aggregates data from transaction emails, while Omnishopper – launched in January 2025 – draws insights from a group of 250,000 panellists.
Both “solution capabilities” will help Sephora and NIQ better understand shifts in consumer buying behaviour across both online and offline channels.
“NielsenIQ is deeply committed to beauty – and we are especially proud to expand our coverage in prestige through this partnership with Sephora,” said Elizabeth Buchanan, President of North America at NielsenIQ.
“Beauty is one of the most dynamic and culturally relevant categories in retail today.
“By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we are bringing new precision and visibility to the brands shaping the future of beauty.”