Celebrity make-up artist Mario Dedivanovic has announced a partnership between his cult-favourite beauty brand, Makeup by Mario, and global beauty retailer Sephora.
The exclusive partnership will see Makeup by Mario expand its international presence through Sephora’s vast global network, while also launching a content-rich educational programme centred on artistry, empowerment and technique.
The brand founder said the move marks a full-circle moment that spans a 25-year journey from being a Sephora sales associate to a beauty entrepreneur.
At the heart of the collaboration is a shared mission to inspire and elevate beauty consumers through high-impact education and accessible, expert-driven beauty, according to the cosmetics company
The brand will also roll out co-created artistry content and an exclusive series of live masterclasses, beginning this summer in Europe and culminating in the first-ever US Makeup by Mario masterclass in autumn 2025.
“For me, Sephora has been integral to my growth as a make-up artist and brand founder,” said Dedivanovic, founder and CEO of Makeup by Mario.
“I am so honoured and proud to partner with Sephora to celebrate 25 years of artistry and five amazing years of Makeup by Mario.
“This partnership is not just a business milestone – it is deeply personal.”
Makeup by Mario aims to foster a new generation of empowered beauty enthusiasts by offering tools, techniques, and inspiration from one of the industry’s most respected figures.
“Mario Dedivanovic is a true master of his craft and has a unique story with Sephora,” said Priya Venkatesh, Global Chief Merchandising Officer at Sephora.
“He is a pioneer at the cutting edge of the beauty industry and a visionary who continues to forever alter and inspire the beauty sector.
“We are thrilled to be working with him to create exclusive content and tutorials to inspire our community of beauty enthusiasts and help them become their own makeup masters.”Launched in 2020, Makeup by Mario has rapidly grown a loyal global following for its artist-grade formulations and emphasis on real-world wearability.