As 2025 moves closer towards its conclusion, many across the beauty industry are likely preparing to breathe a sigh of relief – because what a rollercoaster this year has been.
From sweeping job cuts and brand closures throughout the year, to US President Donald Trump throwing a spanner in the works with his tariff hikes and some of the largest company acquisitions the industry has ever seen, it really has not stopped.
But it was also a year filled with technological leaps and scientific advancements, as longevity science and artificial intelligence (AI) stole the show.
With so much having gone down, Cosmetics Business rounds up the biggest beauty moments of 2025.
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