MAC Cosmetics to launch in Sephora’s US stores for first time

By Lynsey Barber | Published: 30-Oct-2025
Retail

The launch comes amid ELC’s efforts to revive flagging sales at both MAC Cosmetics and the wider business

The Estée Lauder Companies (ELC) is set to launch MAC Cosmetics into Sephora’s US stores for the first time in early 2026.

The make-up brand will soon be available at selected Sephora locations in the US and at Sephora at Kohl’s stores, as well as on the LVMH-owned retailer’s website in the country.

“This strategic collaboration is the result of years of successful partnership with Sephora in global markets, and we are proud to debut MAC Cosmetics with Sephora in the US for the first time in early 2026,” said Tara Simon, President, The Americas, ELC. 

“We are deeply committed to delivering Sephora US clients a dynamic shopping experience, both in-store and online, while continuing to innovate, inspire creativity and build community.”

The launch comes amid ELC’s efforts to revive flagging sales at both MAC Cosmetics and the wider business.

Nicola Formichetti was named Global Creative Director of MAC Cosmetics in May and has since overseen a major marketing push for the brand.

Singer and rapper Doja Cat was named MAC Cosmetics’ latest Global Ambassador and made headlines with a stunt where she bit into a chocolate replica of one of the brand’s iconic lipsticks at the MTV Video Music Awards (VMAs) red carpet in New York.

Momager and mogul Kris Jenner, along with US models Gabbriette Bechtel and Kristen McMenamy are among the stars who were tapped for the ‘I Only Wear MAC’ campaign.

“Together, MAC and Sephora share a core belief that beauty is for everyone, and this partnership reflects our mutual dedication to empowering all individuals to limitless self-expression,” said Aïda Moudachirou-Rébois, SVP and Global General Manager, MAC Cosmetics. 

“We look forward to welcoming new consumers to the MAC community – a community which is highly inclusive, bound together by creativity and their love for make-up. 

“We cannot wait to strengthen our connection with MAC fans across the US.”

ELC has ramped up the presence of its brand in popular retail locations as part of its consumer-focused Beauty Reimagined strategy.

Several of its brands have launched on Amazon this year, including Clinique, Aveda, The Ordinary, Estée Lauder and Origins.

MAC Cosmetics debuted on TikTok Shop in the US in July, along with Clinique, followed by Dr Jart+ in October.

The latest move comes as ELC released its financial results for the first quarter of the 2026 financial year, which show that its strategy is starting to pay off.

Sales of US$3.48bn, a rise of 4% on the same period last year, beat analyst expectations.

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