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  1. Supplement brand Broc Shot lands Kim Kardashian as Brand Advocate Kardashian, a reality television star and owner of Skims, has joined Los Angeles wellness brand Broc Shot as Brand Advocate after her own experience of incorporating the product into her psoriasis routine
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    Meet the Boots trend forecaster who gets the hottest beauty brands onto shelves in as little as 8 weeks Boots’ Ignite initiative has brought dozens of viral and up-and-coming beauty and wellness brands to the UK high street retailer in the last 18 months. Grace Vernon, head of Boots Ignite, Foresight and Trends tells Cosmetics Business about the ‘URL to IRL’ strategy behind it, and how it supports brands with their retail rollouts
  5. Is singer Tate McRae going to launch her own beauty brand? A trademark application for Tate By Tate McRae was filed with the US Patent and Trademark Office (USPTO) on 2 July, and covers fragrance, skin care and candles

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