Procter & Gamble (P&G) has partnered with Formula 1 (F1) team McLaren ahead of the Singapore Grand Prix to drive engagement across Asia-Pacific.
The partnership with the motorsport team will feature co-branded products and other activations involving P&G brands, such as hair care brand Head & Shoulders and oral care brand Oral B.
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P&G is the latest beauty brand to secure its spot in the increasingly lucrative Formula 1 industry in a bid to expand its consumer reach.
"P&G and McLaren Racing share a relentless commitment to innovation and high performance," said Stanislav Vecera, President & CEO of P&G Asia Pacific.
“Formula 1 and McLaren Racing bring together people who value technology, precision, progress and memorable experiences – qualities that also inspire P&G brands and the consumers we serve.
“Together, this shared passion enables us to drive meaningful innovation, deeper consumer engagement and category growth for our retail partners.”
McLaren won the F1 Team’s Championship in 2025 and the team’s drivers include reigning World Drivers’ Champion Lando Norris and Oscar Piastri.
Norris has previously appeared in a campaign for P&G’s Giletter razor brand.
Zak Brown, CEO of McLaren Racing, commented: "McLaren Racing and P&G share a culture of innovation, precision and continuous improvement.
"P&G's trusted brands are part of consumers' everyday lives, while McLaren Racing inspires our global fan base through performance, technology and teamwork.
“This partnership allows us to connect with fans in new ways and bring our audiences closer together.”
