Procter and Gamble
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Finance
E.l.f. Beauty is setting the standard for Trump tariff refunds. Will other brands lower their prices?
E.l.f. Beauty plans to reinvest $58 million in US tariff refunds and reduce prices on certain products, after increasing the cost by $1 in 2025. But is it feasible for other beauty businesses to follow suit?
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Marketing
Rare Beauty and Haus Labs among beauty’s most inclusive brands. Here’s why…
SeeMe Index’s annual Inclusivity Index for Beauty revealed that Selena Gomez and Lady Gaga’s beauty brands are leading the way when it comes to inclusivity, while Kylie Cosmetics, Chanel and TirTir leave room for improvement
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Regulatory
Italy launches probe into Procter & Gamble over ‘misleading’ advertising
Italy’s competition authority, Autorità Garante della Concorrenza e del Mercato (AGCM), has launched an investigation into the company’s adverts for a Braun hair removal device which it says may have misled consumers