Cosmetics brand Pat McGrath Labs, founded by Dame Pat McGrath, is looking for a buyer.
The company’s assets, including collateral pledged by Pat McGrath Cosmetics, LLC and Patricia McGrath (aka Dame Pat McGrath), will be available to acquire at public auction, facilitated by financial services company Hilco Global.
Bids are to be submitted to Hilco Global by the deadline of 7am PST/10am EST/2pm GMT on 26 January.
An auction is set to be conducted via Zoom at 7am PST/10am EST/2pm GMT on 27 January, with the option to also attend in-person.
The news comes following rumours in December 2025 that Pat McGrath Labs assets would be put up for sale.
Detailing the terms of the sale, the auction brochure states: “An asset sale will be conducted pursuant to Article 9 of the Uniform Commercial Code on behalf of the secured lender (the “Secured Party”).
“The assets will be offered and sold by the Secured Party on an ‘“as-is’” ‘“where-is’” basis without representations or warranties of any kind.
“Potential bidders are encouraged to conduct their own diligence with respect to any and all information provided herein regarding the assets.”
Pat McGrath Labs launched in 2015, debuting with Gold 001 – a metallic foil that sold out within six minutes, setting the precedent for the brand.
It soon became known for its high-performance formulas, pigmented eyeshadows and lip products, garnering celebrity fans such as singer Taylor Swift.
In 2018, the brand received a US$60m minority investment from Eurazeo Brands.
In August 2025, brand founder McGrath teamed up with luxury fashion house Louis Vuitton to launch its make-up line La Beauté.
McGrath is named as Creative Director, Cosmetics, for the luxury French housebrand.
Speaking on the sale, Hilco Global's CCO, SVP IP Team, Richelle Kalnit, said: "Continuing to build the brand will require a mix of maximising the core and continuing to lead and set trends with product innovation and intuition.
"Strong fundamentals not only provide a stable foundation of recurring revenue and targeted innovation but also a solid base for future expansion."