The brand, known for its range of vegan skin and body care products, filed for liquidation on 27 November 2025, with Bethan Evans and John Cullen of Menzies LLP appointed as joining liquidators on 5 December.
Mallows Beauty was founded in spring 2020 by Laura Mallows and rapidly grew on social media, landing UK retail partnerships with Superdrug, Beauty Bay, Oliver Bonas and more.
At its peak, the brand achieved annual revenue of more than £5m, and received a six-figure equity investment from the Development Bank of Wales in 2024 – the third investment in the brand from the banking group.
More than a year later, the brand has made its team of 25 staff redundant amid the business collapsing.
Of the roughly £1.9m owed by the brand, £1.12m is owed to the Development Bank of Wales.
Tax authority HMRC accounts for around £150,000 of the sum owed, with bank HSBC owed roughly £140,000.
Full insight into the money owed to creditors will come to light once the statement of affairs is filed by the liquidators, outlining an official summary of assets, debts and liabilities.
As for the brand name and assets, Mallows Beauty’s intellectual property has been sold to lifestyle and fashion brand Skinnydip London.
Founder Mallows confirmed in a Q&A on TikTok that she is now employed by the retailer to “manage everything creative for Mallows”.
She said the next steps for the brand are: “Rebuild. Transparency. Better communication. And products that genuinely help skin concern.
“Despite everything, I still believe in Mallows [Beauty]. The mission, the products, the self-love message.
“With the brand now secure under new ownership, my focus is on delivering results, being open with you, and creating products you actually love and use.”
In a closing statement within the Q&A, Mallows said how the process “has been one of the hardest chapters of my life.”
She went on to share that “Mallows is now in a stable place, with new ownership, new support and a clear path forward.”
Cosmetics Business reached out to Laura Mallows for comment.