Prada enters make-up: why fashion giants are banking on beauty

By Alessandro Carrara | Published: 8-Aug-2023

More luxury fashion brands have entered into the beauty arena over the past year. But what is behind the increasing move towards cosmetics and skin care, and can these elite brands truly stand out in today’s crowded market?

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Despite a historic association with the fragrance category, luxury fashion houses have been doubling down on make-up and skin care in 2023.

Prada, which is best known for its handbag, clothing and perfumes lines, launched

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