Oriflame, the beauty and wellbeing company, has teamed up with Givaudan Perfumery School to create Top Scents, an initiative aimed at spotlighting the next generation of perfumery talent.
The project has brought together seven up-and-coming perfumers from Japan, Poland, France, Italy, America, South Africa and Brazil, who have worked together to create a range of six niche fragrances.
The first two fragrances to launch include Rose Mode, a modern floral-woody scent enriched with Givaudan’s exclusive musk captives.
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Neon Oud, meanwhile, is a bold woody-ambery composition that reimagines oud through unexpected contrasts of fruits and smoke.
The initiative reflects Oriflame’s commitment to supporting emerging creative entrepreneurs, while making niche perfumery more accessible, Anna Malmhake, Oriflame’s CEO, told Cosmetics Business.
Malmhake said: “These are fragrances developed by emerging perfumers working to real world briefs, with the freedom to challenge convention and bring fresh perspectives to the category.
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