Givaudan has expanded its presence in Türkiye, one of its “most dynamic and promising markets”.
The Swiss fragrance and beauty company’s larger presence in the country includes enhanced office space, which will serve as a creative and commercial hub for its fragrance and beauty activities.
“Türkiye has long been a source of inspiration in perfumery, where tradition and innovation blend beautifully,” said Felix Mayr‑Harting, Global Head of Consumer Products, Fragrance and Beauty, at Givaudan.
“By expanding our footprint here, we are not only celebrating this heritage but also enhancing our ability to co‑create with customers.”
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The investment marks Givaudan’s “confidence in the Turkish market’s growth potential” and the company’s “commitment to developing meaningful partnerships with local and regional brands”, said Kaspar Probst, Regional Head of Consumer Products for Europe, Fragrance & Beauty at Givaudan.
“Strengthening our presence here will allow us to respond more quickly to consumer trends and foster deeper connections across the region,” added Probst.
The move forms part of Givaudan’s 2030 strategy, announced in August 2025, in which it outlined plans to accelerate opportunities with local and regional customers.
This includes deepening its presence in high-growth markets by offering more localised solutions.
Givaudan is also boosting its presence in China with a new CHF40m fragrance facility in Guangzhou, which broke ground in September 2025.