Olivia Rodrigo is the face of Lancôme’s new Idôle Power Eau de Parfum Intense.
The Grammy Award-winning singer stars in the campaign for the L’Oréal-owned brand’s first woody floral scent in its Idôle franchise.
Rodrigo, best known for hits like ‘Driver’s License’, ‘Vampire’ and ‘Good 4 U’, joined Lancôme as a global brand ambassador in November 2024.
“Olivia’s magnetic personality embodies the essence of Idôle Power, as a fragrance for those who take charge of their own destiny, write their own rules and succeed on their own terms,” read a statement on Lancôme’s website.
Idôle Power Eau de Parfum Intense (US$155) is said to have a "deep and rich woody smell”, blending Molecular Pomarose with sandalwood.
The fragrance stays true to its “Idôle roots” by featuring Lancôme’s signature damascena rose at its heart, while rosewater and jasmine also star.
In the campaign, flashes of Lancôme’s signature pink roses are paired with footage of Rodrigo telling a story.
“Own the stage with a fragrance that inspires you to be your most confident self,” Lancôme posted on Instagram when revealing the campaign.
“There’s an Idôle for every occasion.
“Join Olivia Rodrigo to discover the newest scent from Idôle.”
Other A-listers in Lancôme’s brand ambassador family includes actors Nico Parker, Joy Sunday, Hoyeon Jung and Virginie Efira, and YouTuber Emma Chamberlain.