No7 research shows uptick in US appetite for ‘Brit beauty’

By Julia Wray | Published: 31-May-2022

Transatlantic beauty report says one in ten US women describe British beauty as ‘game changing’

UK skin care brand No7 believes ‘Brit beauty’ is on its way to achieving the same cult status as K-Beauty and French pharmacy brands among US consumers.

A new transatlantic beauty report from the Walgreens Boots Alliance-owned label found that, on average, women in the US buy from a British brand 24 times a year.

Meanwhile, one in ten US women surveyed described British beauty as 'game changing'.

The consumer survey data of more than 2,000 women in the US and UK respectively, commissioned by No7 in May 2022, also revealed two-thirds of American women would happily buy from a British beauty brand in the future.

Respondents cited impressive scientific innovation and reliable results of products as the two biggest contributing factors.

“The innovation coming out of the UK is fantastic and British brands like No7 are spearheading accessibility and the democratisation of beauty,” said No7’s Skincare Expert, Dija Ayodele.

“With the skyrocketing cost of living, it couldn’t be more important for shoppers to find the latest skin care innovations and ingredients in their local retailers at amazing value.

“The rise of Brit Beauty is also paving the way for smaller independent British brands to be recognised on a global platform.”

“Our beauty industry is now worth £30bn to the UK economy” added Millie Kendall, CEO of the British Beauty Council.

“Global consumers value the craftsmanship and quality of British beauty brands that have a trusted and reputable heritage, something we’ll see continue as we approach the celebration of the Queen’s Platinum Jubilee.

“It’s fantastic to see brands like No7 trailblaze British Beauty globally with accessible innovations.”

The ‘Jubilee effect’ has ushered in a 196% increase in searches for ‘British beauty’ in the last quarter, according to No7.

And cosmetic and personal care brands have been quick to be a part of this weekend’s festivities as Brits get ready to celebrate The Queen’s Platinum Jubilee.

You may also like