This article was written by Iona Silverman, Intellectual Property and Media Partner at national law firm Freeths.
The trend of selling ‘science’ in the skin care industry is nothing new.
From Nobel Prize-winning inspired launches to Estée Lauder donning herself in a lab coat for PR moments to The Ordinary, which only uses ingredient names rather than product descriptors on its packaging.
But the trend of selling science in skin care has recently been bolstered by the launch of Boots’ first-ever cosmeceuticals range (pictured above).
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