No7 has unveiled a new matrix-derived “super peptide” which it says is the biggest cosmetic science innovation in the company’s 87-year history.
The British beauty brand’s Novel Matrikine Peptide Blend technology blends two novel synthetic tetra-peptides – pal-GPKG and pal-LSVD – to “bio-hack” skin’s natural repair process by mimicking naturally occurring peptides.
It “tricks” the skin into thinking it has been damaged to signal the renewal of more than 50 key proteins, including collagen and fibrillin, boosting skin’s natural self-repair function.
“[It] boosts skin’s natural self-repair mechanisms, targeting signs of cumulative damage both on and under the surface,” said Dr Mike Bell, No7’s Head of Science Research.
“The result is a brand-new peptide blend which we believe will be a game changer for our consumers.”