No7 has named actress Keeley Hawes brand ambassador for its new Future Renew range.
The Line of Duty and Bodyguard star will front the campaign for the four-piece skin care collection, which claims “to reverse the appearance of multiple signs of skin damage”.
The range is formulated with a new matrix-derived “super peptide”, which the UK skincare brand says is the biggest cosmetic science innovation in the company’s 87-year history.
Future Renew launched on Boots.com today and currently has a 94,891 waitlist.
Hawes will appear across all media mediums to promote Future Renew and attend the launch party.
“Hawes embodies what No7 stands for as a brand – embracing skin as it changes and evolving along with her skin care needs,” said Richard Bowden, No7’s UK Marketing Director.
“She has an authentic connection with No7 and we hope she can inspire our customers to embrace their true selves.”
No7's Future Renew range currently has a 94,891 waitlist
Hawes re-joins No7 after a 16-year hiatus, having partnered with the brand back in 2007 to launch its Protect & Perfect line.
“I feel delighted to be invited back to work with No7 for the launch of its latest skin care innovation, Future Renew,” said Hawes.
“I am 47 and, at this age, there is a tendency to feel a little invisible in the world of beauty and fashion.
“I have found it hugely encouraging that I have been asked to come back at this point in my life to front one of the biggest skin care innovations ever seen on the high street.
“I have been using the No7 Future Renew range for a while ahead of the official launch and it is phenomenal.”