Why fragrance has gone 'beast mode'

By Jo Allen | Published: 8-May-2023

Perfume that offers up to 18 hours' wear time and super powerful projection is one of the biggest trends in fragrance

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This article was originally published in the Fragrance Trend Report Receive your copy here.

Fragrance has taken a powerful turn. Scan through social content and conversations across multiple platforms, from online fragrance communities like Basenotes and Fragrantica to YouTube and TikTok, and the term ‘beast mode’ soon appears.

Most often associated with men’s fragrances, the term describes powerful, noticeable and ultra tenacious fragrances that last at least ten hours, and sometimes up to 18 hours or more.

Highly concentrated fragrances, some of the most frequently cited examples of scents labelled as beast mode fragrances include Sauvage Elixir by Dior and Maison Francis Kurkdjian’s Baccarat Rouge 540 (both the Extrait and the Eau de Parfum), as well as older fragrances Amouage Interlude Man and Montale Black Aoud.

Other fragrances often described as beast mode include Versace Eros Parfum, Jean Paul Gaultier Ultra Male and Paco Rabanne One Million Elixir.

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