Jo Allen | Editor - Cosmetics Business magazine & Trend Report

Articles and archive:

Body Care | Colour Cosmetics | Digital | Finance | Fragrance | Hair Care | Ingredients | Male Grooming | Manufacturing | Marketing | Media | Oral Care | Packaging | Regulatory | Retail | Skin Care | Sun Care | Sustainability | Trend Report | Wellness

Jo Allen is the Editor of Cosmetics Business magazine and Cosmetics Business Trend Report. She is an award-winning journalist with over 25 years’ experience writing about the beauty industry.

Jo Allen

Profile

Jo curates and writes content on the latest developments in beauty, from ingredient, formulation and packaging breakthroughs to consumer impact. She also has a passion for tracking the trends that are reshaping the future of beauty.

A freelance journalist, Jo has editorial experience across a range of business, consumer and contract publishing titles, and at market research company Mintel.

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Ingredients
AI, skin barrier health and sun protection: key trends from the SCS Annual Conference

AI, skin barrier health and sun protection: key trends from the SCS Annual Conference

Speakers from Coty, Elemis, Unilever and R&D departments across the world shared new ethical test methods, skin health and wellbeing research and the impact of AI on cosmetics formulation
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Ingredients
Anti-Ageing Skin Care Conference 2026: Highlights from day one

Anti-Ageing Skin Care Conference 2026: Highlights from day one

L'Oréal, Unilever and P&G scientists were among the leading experts sharing the latest research and insights on skin ageing within the context of systems biology
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Sun Care
Self tan sales rise 43% as sunless tanning enters skin care routines

Self tan sales rise 43% as sunless tanning enters skin care routines

The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
Manufacturing
Meet the winners: Cosmetics Business Innovation Awards 2026

Meet the winners: Cosmetics Business Innovation Awards 2026

The CBIAs celebrate the most impactful innovations across the global cosmetics and personal care supply chain, with winners including Croda, Nuon Medical, Innospec and Symrise
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Sun Care
The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance

The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance

From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis
Sun Care
Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report

Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report

Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
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Fragrance
Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic

Vanilla girl or granny chic: How fragrance became a lifestyle aesthetic

With gourmand girly and fruit girl also on the rise, vibe-led storytelling on social is not only overhauling our olfactory language, it's driving fragrance sales
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Fragrance
Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents

Alcohol-free perfume is meeting Gen Z demand for skin-friendly scents

Fragrance for the sober curious generation is here. Julia Wray explores why the trend for alcohol-free perfume taking off among Gen Z
Fragrance
Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report

Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report

Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
Packaging
Cosmogen acquires Asquan to create global beauty packaging player

Cosmogen acquires Asquan to create global beauty packaging player

With a client portfolio spanning L’Oréal, LVMH, Clarins and Puig, the merger has led to the creation of new entity, Cosmogen&Asquan Group, with the aim to create ‘a leading global partner for brands’
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Male Grooming
Post-workout recovery is an opportunity for men’s grooming brands

Post-workout recovery is an opportunity for men’s grooming brands

Swapping shots for squats, Gen Z men are working out more. How can recovery products benefit their routines?
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Fragrance
Pocket perfume: the growing appeal of solid colognes in men’s fragrance

Pocket perfume: the growing appeal of solid colognes in men’s fragrance

On TikTok, sales of solid scents are booming, and their discreet and practical format is appealing to male consumers too