Valentino appoints Lady Gaga as face of Voce Viva perfume

Published: 15-Jul-2020
Fragrance Marketing

The Grammy award-winning singer-songwriter will star in the fragrance’s advertising campaign due to be unveiled in September

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Valentino has revealed singer-songwriter and actress Lady Gaga as the face of its new fragrance launch Voce Viva.

The perfume, designed by Creative Director Pierpaolo Piccioli with Valentino Beauty, is inspired by

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