Mugler spotlights hero scents in new campaign starring influencer Emma Chamberlain

By Lollie Hancock | Published: 19-May-2026
Fragrance Marketing

The luxury house has teamed up with the podcast host to bring to life its hero scents via new campaign ‘The Womanalities’, which sees Chamberlain portray each Mugler fragrance via a different personas

Mugler has tapped influencer and podcast host Emma Chamberlain to front a new campaign inspired by its hero fragrances. 

The luxury house’s new campaign, titled ‘The Womanities’, sees Chamberlain transform into a series of different archetypes that are said to “define the Mugler spirit”.

The aim is to “bring the feminine personas” of its classic and modern fragrances to life, read a brand statement.

Each character Chamberlain portrays is paired with a Mugler fragrance, including the brand’s signature Gourmand Angel Eaux de Parfums, A*Med Eau de Toilette, Alien Eaux de Parfums, and Over The Musk from Mugler’s Les Exceptions collection.

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Mugler said how “each character inhabits a distinct world, reflecting the bold, cinematic and iconoclastic essence that has shaped the house’s legacy, from fashion to fragrance”.

The company statement added: “With her distinctive voice and authenticity, combined with her constant spirit of reinvention, Emma Chamberlain is the perfect collaborator to incarnate the house’s fragrances”.

The maison behind the Angel and Alien fragrances was founded by the late Manfred Thierry Mugler and became a L’Oréal brand in 2019, when the French beauty giant took over the operations of Clarins’ fragrance division. 

Last year, Mugler made its return to beauty for the first time in 15 years via a collection in collaboration with L’Oréal Paris, fronted by model Kendall Jenner.

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