If you've been on any social media platform in July, it's highly likely the algorithm has shown you Maybelline's Lash Sensational Sky mascara advert.
The viral campaign from the L'Oréal-owned brand features a tube carriage adorned with eyelashes driving under a Sky High Mascara wand for fluttery results.
Another clip featured a similar scene that showed a red double-decker bus with a similar set of big lashes above the front top window.
Inspired by the brand's New York version of the advert, the impact of the London tube edition was
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.