NYX and OPI are among the brands utilising influencer promotion to boost sales of its limited edition Barbie collections ahead of the movie’s release
Brands are leveraging influencers to uplift awareness of their Barbie-themed collections (Credit: Chang Ho, Warner Bros)
Beauty brands such as NYX, OPI, Glow Recipe and Tangle Teezer have been leveraging influencers to uplift awareness of their Barbie-themed collections ahead of the film’s opening on 21 July.
More than 680 beauty influencers posted Barbie-themed content from 3 to 9 July ahead of the movie’s LA premiere (9 July), found influencer marketing software Traackr.
These posts garnered...
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