The aromatic meaning behind Guerlain's new boutique

By Sarah Parsons | Published: 20-Oct-2017
Fragrance Retail

The LVMH perfume brand is looking to the past for its new Parisian store

You need to be a subscriber to read this article.
Click here to find out more.

French perfume and skin care brand Guerlain has returned to where it all began, by choosing 356 rue Saint-Honoré for its new boutique.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
See more

You may also like

Finance

LVMH’s revenue dips despite ‘remarkable growth’ from Sephora

Read more
The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate

Trending Articles

  1. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  2. Charlotte Tilbury doubling down on fragrance with new perfume collection IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou worked with the beauty brand to create the six-strong perfume range
  3. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi
  4. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Finance

LVMH’s revenue dips despite ‘remarkable growth’ from Sephora

The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
Retail

Sephora reveals opening date for Manchester store

The luxury beauty retailer’s third UK location at the Trafford Centre is opening sooner than you think
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand
Colour Cosmetics

The 9 beauty figures who topped Forbes’ 2024 Billionaires List

LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
Retail

Rihanna’s Fenty Beauty to launch in mainland China in April

The singer announced via Weibo that her brand will retail at Sephora China
Retail

Sephora to exit Korea after just five years

The retailer will close offline and online shops, as well as mobile app services in the region this spring
Finance

Sephora’s Greater China CEO Maggie Chan steps down

Chan departs after five years in the role with the LVMH-owned retailer yet to name her successor
Subscribe now