French perfume and skin care brand Guerlain has returned to where it all began, by choosing 356 rue Saint-Honoré for its new boutique.

The aromatic meaning behind Guerlain's new boutique
The LVMH perfume brand is looking to the past for its new Parisian store
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Updated: Sephora’s ‘Quiet Hours’ global rollout is here, but are only a first step in better shopping inclusivity
Read moreAs the LVMH-owned retailer rolls out its Quiet Hours scheme on a global scale to create a more peaceful shopping experience, does the initiative go far enough in supporting neurodiverse customers, and how can the rest of the industry follow suit?
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Retail
Updated: Sephora’s ‘Quiet Hours’ global rollout is here, but are only a first step in better shopping inclusivity
As the LVMH-owned retailer rolls out its Quiet Hours scheme on a global scale to create a more peaceful shopping experience, does the initiative go far enough in supporting neurodiverse customers, and how can the rest of the industry follow suit?
Retail
Sephora is bringing its Sephoria beauty festival to the UK for the first time
The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’
Retail
Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot
The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time slots to create a ‘calmer atmosphere’ – following a successful trial in 32 stores across eight markets
Finance
Sephora UK reveals opening date of new Central London boutique stores
The beauty retailer’s new smaller store concept – which aims to provide a more ‘intimate’ experience for customers based on feedback – will be opening in London shopping hotspots Carnaby Street and Old Spitalfields Market sooner than you think
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Body Care
Sephora launches prize for European beauty incubation to fill support ‘gap’
The LVMH-owned beauty retailer’s new strategic initiative, Sephora Prize, aims to spotlight Europe as ‘a powerhouse of beauty innovation’, providing three years of support across merchandising, brand development and R&D guidance to the winning European beauty brand
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment