The full product line-up of the highly-anticipated Marc Jacobs Beauty relaunch has been revealed ahead of its debut on 28 May, and it leans heavily into the maximalist make-up trend.
The new cosmetics collection is built around the theme of ‘joyride sensoriality’, comprising surprising textures, tactile finishes, bold colours and formulas that are designed to be played with.
The products – which span eyes, face and lips, and are housed in playful packaging – are described as channelling “a fearless, unapologetic point of view into make-up: bold, radically inclusive and unmistakably Marc Jacobs”, read a Coty company statement
Marc Jacobs Beauty, which was discontinued in 2021 by the company’s then partner Kendo, is being brought back due to an updated licensing deal with Coty.
The comeback was first teased in 2023, when Coty extended its licence deal with the US fashion brand – which already covered fragrance – to include cosmetics.
Coty then issued an update in late 2025 stating that Marc Jacobs Beauty would be returning in 2026, with fans excited for the re-release.
“Marc Jacobs Beauty has been years in the making, and we could not be more proud to bring it to life,” said Jean Holtzmann, Coty Chief Brands Officer Prestige.
“This launch is a joyful, maximalist celebration of colour and creativity.
“It is exactly the kind of bold innovation that defines Coty Prestige, and we believe it will be one of the defining launches of 2026.”
What products make up the new Marc Jacobs Beauty collection?
Marc Jacobs Beauty’s new line-up includes bright colours and bold textures for across the eyes, lips and face.
The packaging has been designed by fashion designer Marc Jacobs himself, featuring charm motifs that are synonymous with the brand’s successful fragrance line.
A daisy motif features on the complexion products, a star on eye items, and a heart for lips.
Drawn This Way Longwear Eyeliner is a smudge- and sweat-proof product that comes in 21 shades of matte, duochrome, glitter and metallic finishes.
The packaging is finished with a star motif on the silver cap.
Born Star Eyeshadow, housed in a mint green metallic star-shaped compact, is a cream-to-powder formula, available in an array of mattes, glitters and duochromes.
It claims to deliver high-impact, long-wearing performance in one swipe.
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Heart On Lipstick, meanwhile, is a half-balm, half-lipstick that claims to deliver a dewy finish, housed in red heart-shaped packaging.
Joystick Blush Stick is a long-wearing formula for the cheeks, which can also be swiped across lips and eyes for a pop of colour.
It comes in ten shades, housed in a yellow daisy-shaped compact.
Flashes Mascara states it will coat lashes, clump-free, with its 14-hour wear formula, and is housed in a slim lilac tube.
It comes in three shades, from classic Onyx black to bold Indigo.
Legally Bronze Bronzer, one of the brand’s most highly-anticipated products, is an eight-shade bronzer designed to sculpt the face and deliver a healthy glow.
“We have had a long and successful partnership working with Coty on fragrance, and we are excited to do the same with beauty,” said Jacobs.
“I am not interested in one right way to look; beauty, like fashion, has always been a form of self-expression rooted in experimentation, play and reimagining the familiar in new ways.”
When and where can you buy the new Marc Jacobs Beauty collection?
Marc Jacobs Beauty collection is priced from £22 to £35 (US$26 to $42) and will launch first on marcjacobs.com on 28 May.
The collection will then debut exclusively on the Sephora app on 31 May, and then appear on Sephora’s website in the US and Canada, as well as Selfridges’ website, on 1 June.
It will launch in travel retail at JFK International Airport, US, and Palma de Mallorca Airport, Spain, in June, before expanding to all Sephora stores across the US, Canada, UK and Australia on 1 September.
“Marc Jacobs Beauty is one of the most anticipated relaunches in prestige beauty, and Sephora is proud to partner in bringing it back to consumers around the world,” said Priya Venkatesh, Global Chief Merchandising Officer for Sephora.
“At the intersection of fashion, creativity and pop culture, the brand is uniquely positioned to resonate with Sephora’s deeply engaged beauty community across both loyal fans and a new generation of beauty consumers.
“Together with Coty, we look forward to reigniting excitement for Marc Jacobs Beauty, driving discovery at scale, and supporting the brand’s next chapter of long-term global growth.”