Pure Beauty Global Awards 2018 shortlist revealed!

With hundreds of entries from brands spanning 29 countries, the debut Pure Beauty Global Awards finalists are in.

The international expansion follows the success of the Pure Beauty Awards held in London, UK, for the past 16 years.

The shortlist features 27 categories ranging from niche fragrance to personal care and packaging design.

The Cosmetics Business and Pure Beauty editorial team burnt the midnight oil narrowing down the finalists into the final shortlist.

"The products entered into the inaugural Pure Beauty Global Awards were nothing short of outstanding,” said Lucy Tandon Copp, Editor of Pure Beauty and Cosmetics Business .

"Judging such a high level of beauty innovation, from brands around the world, was not only a real privilege for the editorial team – but a very hard task.

"After much testing and talking we've whittled the entries down to the finalists, who we can safely say are all highly-deserving of their places on the shortlist.”

The winners will be revealed on 9 May at a black and gold themed gala – held at the same time as BWME –  at the Four Seasons Resort Dubai, Jumeirah Beach.

Tandon Copp added: "We look forward to seeing you in Dubai to see who will walk away with a glittering awards trophy!"

Scroll down the page to find out who made the cut – and prepare to be impressed!

The Pure Beauty Global Awards Categories

Male

Body Care

Brand Innovation

Ethnic

Fragrance

Hair

Make-up

Natural & Organic

Electrical

Skin Care

Male

BEST NEW MALE SKIN AND BODY CARE PRODUCT

Absolute Collagen Stud Box Your Daily Skincare Ritual

Sebamed For Men Energizing Hair & Body Wash

BULLDOG Skincare For Men Age Defence Moisturiser

TROPIC Eucalyptus Bergamot And Black Pepper Body Wash

STOER Skincare For Men Firm & Protect Serum

STOER Skincare For Men Vitamin Power Mask

Vitruvian Man Resurrection Cream

Spotlight Whitening MENS TEETH WHITE STRIPS

Rockface Sport Moisturiser

31st State Overnight Clearing Pads

Green People for Men No.7 Antioxidant Repair Serum

BEST NEW MALE SHAVING AND BEARD PRODUCT

Nadur Smooth Pomegranate & Gotu Kola Shaving Serum

Sebamed For Men After Shave Balm

benecos Beard Oil

Beardburys Precision Balm

Wilkinson Sword Hydro 5 Sense Energize

GREEN PEOPLE for Men No.2 Soothing Shaving Gel

Kent Brushes The Monster Beard Brush

Woody’s Beard Balm

NIVEA Men Body Shaving Anti-Irritation Shaving Stick

BEST NEW MALE HAIR PRODUCT

O’right Caffeine Botanical Scalp Revitalizer

Nanogen 5 IN 1 Shampoo & Conditioner for Men

NO GUNK Styling Funk

Body Care

BEST NEW BODY PRODUCT

REN Atlantic Kelp And Magnesium Salt Anti-Fatigue Exfoliating Body Scrub

COLLISTAR PATCHTREATMENT RESHAPING ABDOMEN AND HIPS shock treatment

TROPIC Whipped Body Velvet

Cetraben Daily Cleansing Cream

Natura & Benessere HOME SPA BODY CARE TREATMENT

The Perfect V VV Beauty Mist

K-GLO Exfoliating AHA Two Layer Foot Mask Socks

Skin Physics SUPERBODY CREPE AWA

NIVEA Rich Nourishing Body Lotion with Deep Moisture Serum

Rockface Sport Body Spray

GREEN PEOPLE Quinoa & Calendula Hand & Body Lotion

ARK Skincare Massaging Body Brush

BodyBlendz Coffee Scrub

BEST NEW BATH AND SHOWER PRODUCT

RITUALS The Ritual of Ayurveda Foaming Shower Gel

Botany Naturals Body Polish

REN Atlantic Kelp and Microalgae Anti-Fatigue Bath Oil

NIVEA Shower Silk Mousse Rhubarb Raspberry

Natural Spa Factory Colombian Rush Body Scrub

Naturaline Swiss Cosmetics Mallow Flower Lady’s Mantle Intimate Wash Lotion

Dr Teal’s Lavender Soaking Salt Solution

BEST NEW PERSONAL CARE PRODUCT

Laboratoire Saint Côme Deover Natural Body Deodorant

Verdan XTRN DEO ACTION EXTERNE

HOLLYWOOD BROWZER

Superdrug: Five Blade Compact Razors

Sunamar Non Heating Liposoluble Hair Removing Wax

Salt Of The Earth Pure Aura Lavender and Vanilla Natural Deodorant Roll On

BEST NEW SUN CARE AND TANNING PRODUCT

CLEANTAN A TAN WITH BENEFITS SELF-TANNING Quickie Concentrate

Tancream All-in-One Self Tan and Bronzer SPF50

Bellamianta Crystal Clear Rapid Self-Tanning Mousse

MoroccanTan Moroccan Accelerated

Frezyderm: Sun Screen Velvet Face SPF 50+

Solar D Sunscreen

Sienna X 1 HOUR TINTED SELF TAN LOTION

smpl Protective Sunscreen SPF30

Piz Buin Tan & Protect Tan Intensifying Sun Spray

BEST NEW HANDS AND NAIL PRODUCT

BALADE EN PROVENCE Apple Hand Cream

Kester Black Rouge Nail Polish

Kester Black Pantone Pinot Noir

Kester Black Dasher

Semilac Flash Sunlight Effect

NeoNail Aquarelle Collection

Alteya Organics Organic Hand Cream Rose Oil Age Defense

Frezyderm Dermofilia Hand Cream

NAIL LOOK BIO nail polish

Gelish PolyGEL

K-GLO Nourishing Safflower Seed Oil Two-Layer Hand Mask Gloves

Noelle Australia Wilderness Hand Cream Wardrobe

Brand Innovation

BEST NEW DESIGN AND PACKAGING

Feelunique x Charlotte Tilbury Stars of the Red Carpet

BULLDOG Skincare For Men Sugarcane Packaging

EJO Beauty Set Box

Botany Naturals Hand & Body Lotion Nourish

WOW by Wojooh Fyunka Lipstuck

Carobels Beardburys The Pomade Kit

O’right 100% Renewable Plastic Bottles

Emma Hardie Plump & Glow Hydrating Facial Mist

Glossy Make Up Blending Sponge

Trinny London Stacks

BEST SPECIAL INNOVATION

Organic Colour Systems Rep-Hair Follicle Strengthening System

Charlotte Tilbury Revolutionary Instant Magic Facial Dry Sheet Mask

Skin Physics Instant Lift V-Shape Vitality Mask

skin689 Creme Anti-Cellulite

Venus Skin Copper Peptide Hyper Moisture Refinisher

OMS Exfoliate & Resurface Home Therapy Kit

Reallyyy?! Eyebrow Extension

bea Skin Care AHA Rejuvenating Wands

SensatioNail Non Wipe Top Coat

SkinNinja

Origenials Dr Bald Shampoo

retro co. Beauty Pro App

Beverly Hills Formula PreciousPearl Enamel Remineralising Serum

YUANLI Anti-Acne Clear Essence

Neutrogena Visibly Clear Light Therapy Acne Mask

Emma Hardie Lift & Sculpt Firming Neck Treatment

Pro BIo Group CurlME2

JECCA Correct and Conceal Palette

STARSKIN Pro Micro-Filler Mask Pack

Sigma Beauty SigMagic Scrub

31st State 2-in-1 Hair & Body Wash

BEST NEW INTERNATIONAL BREAKTHROUGH BRAND

Beauty by Nicholas

O’Right

MT Metatron

Skin Physics

Botany Naturals

The Perfect V

Venus Skin

Infracyte LUSCIOUS LIPS

LOTUS DEFENSE Collection

Frezyderm

Rockface Sport

EJO Lifestyle

Spotlight Whitening

STARSKIN

Noelle Australia Australia Wilderness Delights

This Works

NOVEXPERT

T-LAB PROFESSIONAL

Ethnic

BEST NEW ETHNIC PRODUCT

bea Skin Care Kojic Acid Radiance Bar

Venus Skin Miracle Pimple-Removing Toner

Pop Popular Facial Cream

sibuna Intensive Night Cream

Primal Beauty Hydrating Leave-in Conditioner

TREPADORA Babassu Quench Leave-in Curl Primer

INIKA Organic Certified Organic Liquid Foundation

NYLAH Super Botanicals Conditioner

Black Radiance TRUE COMPLEXION CONTOUR PALETTE

CREME OF NATURE Cider Vinegar Clarifying Rinse

REVLON REALISTIC STRENGTHENING BUTTER CRÈME LEAVE-IN CONDITIONER

cantu LEAVE IN CONDITIONING repair cream

R&R Lemongrass Shea Oil

NIP+FAB CONTOUR PALETTE

Fragrance

BEST NEW NICHE FRAGRANCE

Feminista

Tom Daxon Riven Oak

Luigi Borrelli Fragrances Cotton

BeauFort London IRON DUKE

RUTH MASTENBROEK Firedance

BOHOBOCO Olibanum Gardenia

LALIQUE NOIR PREMIER Illusion Captive

The Perfumer’s Collection by Christian Provenzano Patchouli Noir

BEST NEW FEMALE FRAGRANCE

SO...? FLORAL CRUSH

MILTON-LLOYD Perfumer's Choice No.8 Valerie

MILTON-LLOYD COLOUR ME neon pink

Hair

BEST NEW HAIR PRODUCT

IROHA Hair Mask Cap SAUNA REPAIR

HAIRBURST Shampoo & Conditioner for Longer, Stronger Hair

O’right Caffeine Botanical Scalp Revitalizer

My. Haircare infuse My. colour platinum wash

Roholm Ltd inverse hair conditioning system

PHILIP KINGSLEY Elasticizer Coconut Breeze

Wella Professionals WELLAPLEX No3 Hair Stabilizer

Coco & Eve Like a Virgin Hair Masque

BEST NEW HAIR STYLING PRODUCT

RICH Pure Luxury Volumising Texture Shake

Daroko Ltd The Power Styler Detangle Brush

WetBrush Pro Detangler

MONTIBELLO Smart Touch 12-in-1 Bi-Phase Conditioner

Blessix Hair Silk + vitamins + gold shine

PHILIP KINGSLEY Instant Beach

EIMI Mistify Me Strong

Make-up

BEST NEW LIP PRODUCT

WUNDER2 WUNDERKISS Satin Lip Oil

NUDESTIX Magnetic Matte Lip Pencil

GARBO & KELLY Rock Matte Liquid Lipstick

Luscious Cosmetics Heartbreaker Matte Lipstick

wet n wild MegaLast Liquid Catsuit Lipstick

MEMI Satin Luxe Lipstick in You Wish

Grande Cosmetics GrandeLIPS Hydrating Lip Plumper

GREEN PEOPLE Velvet Matte Lipstick Damask Rose

Charlotte Tilbury Hollywood Lips

BLACK RADIANCE Perfect Tone Matte Lip Creme

BEST NEW EYE PRODUCT

WUNDER2 Super-Stay Liner in Glitter Emerald

COLLISTAR MASCARA VOLUME UNICO

GARBO & KELLY Femme Fatale Duo Eyeliner

Moxi Loves Eye Catcher

Reallyyy!? Eyebrow Extension

HUDA BEAUTY Desert Dusk Eyeshadow Palette

MEMI Millennial Eyeshadow Palette

Sigma Beauty Warm Neutrals Volume 2 Eyeshadow Palette

EYLURE x Vegas Nay Brow & Shadow Pro Palette

TEMPLE SPA A STROKE OF GENIUS SERUM MASCARA

Grande Cosmetics GrandeLASH-MD

BEST NEW MAKE-UP BASE PRODUCT

WUNDER2 Perfect Selfie HD Photo Finishing Powder

NUDESTIX Nudies All Over Face Color Glow

NUDESTIX Nudies All Over Face Color Matte

Trinny London BFF CREAM SPF30

Alice in Beautyland BEAUTY ME mineral foundation

Wow by Wojooh Flawless Matte

Profusion Cosmetics Trendsetter Collection Pro Face

EX1 Cosmetics DELETE FLUIDE CONCEALER

HUDA BEAUTY #FauxFilter Foundation

MEMI Perfecting Radiance Primer

1 Foundation One Drop Miracle (Air Tint Foundation)

Black Radiance True Complexion Loose Setting Powder

Charlotte Tilbury Brightening Youth Glow

Natural & Organic

BEST NEW NATURAL PRODUCT

Urban Veda Sandalwood + Botanics Soothing Facial Oil

Roholm Ltd inverse hair conditioning system

INIKA Organic Long Lash Vegan Mascara

TROPIC Whipped Body Velvet

Botany Naturals Conditioner containing flame tree, petitgrain and moringa oil

Organic Island Vita-Bright Radiance Serum

Skin Physics OXYGEN-C Over-Night Restoring & Contour Treatment Cream

NADUR Genie 100% Natural 2 in 1 Water Soluble Oil Cleanser & Make-up Remover

Pretty Athletic Hydration Kick Gel Body Moisturiser

All Natural Goat Milk Soap

Body Boom Coffee Scrub with Active Charcoal

Yes To Tomatoes Detoxifying Charcoal Peel-Off Mask

Elixirs of Life Gentle Face Exfoliator

Naturaline Swiss Cosmetics Aloe Vera Eyebright Eye Make-Up Remover

O’right Caffeine Botanical Scalp Revitalizer

This Works evening detox clay mask

LOVEKINS Nurturing Camel Milk Baby Soap

BEST NEW ORGANIC PRODUCT

INIKA Organic Certified Organic Cream Illuminisor

LeSoie Joie Organic Aloe Vera Natural Sugar Scrub

Alteya Organics Bio Damascena Rose Otto Regenerating Concentrate

TEAM DR JOSEPH Ultra Hydration Serum

Organic Island Restructuring Eye Crème

Natura & Benessere PROTECT & REPAIR Wonder Cream

Arganic Cosmetic Argan Oil

The PÜRE Collection Intense Serum

EliRose Skincare Nourishing Organic Serum

Natural Spa Factory Lifeline - 100 Percent Organic Baobab Oil

Electrical

BEST NEW ELECTRICAL PRODUCT

retro co. The L.E.D. Fast Facial Mask

Nu Skin ageLOC LumiSpa

Hot Tools Professional CURLBAR

Skin Care

BEST NEW ANTI-AGEING PRODUCT

Absolute Collagen Daily Dose of Beauty

Avon Anew Reversalist Infinite Effects Night Treatment Cream

bea Skin Care AHA Rejuvenating Wands

Delocean+ Youth Renewal Emulsion

retro co. Fresh-Squeezed Vitamin C Serum

Natura & Benessere Protect & Repair Pure Complex

VENUS SKIN Beauty Revival

Aisle 8 DCL SKINCARE C SCAPE HIGH POTENCY NIGHT BOOSTER 30

YUANLI Daily VV Vitalizing Serum

NIVEA Q10 plus C Anti-Ageing Skin Sleep Cream

Novawhite 20% L-ascorbic acid anhydrous gel

IDS Skincare IDS Rejuvenating Complex

BEST NEW PREMIUM ANTI AGEING PRODUCT

COLLISTAR PRECIOUS PEARLS FACE AND NECK Boosted Repair Brightness Detox Effect

Beauty By Nicholas Omega Hydroxy

RUSKHA Concentrated Youth Elixir

PRAI Beauty AGELESS Throat Concentrate

Institut Esthederm Intensive Hyaluronic Serum

MT METATRON MT Stem Eye Cream

SKIN PHYSICS Advance SUPERLIFT Neck Lifting & Firming Cream

GIGI 3D Hyalu Fill Multi Power H.A Booster

ALTEYA Organic Rose Otto Regenerating Concentrate Bio Damascena

O’right Goji Berry Age-Defying Concentrate

PANPURI LOTUS DEFENSE Face Treatment Oil

STARSKIN Lifting Lace Face Mask

JANSSEN COSMETICS Night Recovery Serum

SKIN DOCTORS Potent Vit. C 50 Ampoules

VENUS SKIN Copper Peptide Hyper Moisture Refinisher

Timeless Truth Mask Multipeptide Revitalising Bio Cellulose Mask

TEMPLE SPA TRUFFLELIXIR SUPER LUXE SERUM

VENUS SKIN Forever Youth Activator

Murad Retinol Youth Renewal Serum

BEST NEW SKIN CARE PRODUCT

DrGL Skin Repair

O’right Goji Berry Lucent Intensifier Serum

Perfect Canvas

SKIN PHYSICS Oxygen-C Super Serum

Botany Naturals Refining Serum

PESTLE & MORTAR Recover Eye Cream

VERACOVA Micellar Water Extreme Cleansing And Make-Up Removal

VENUS SKIN Copper Peptide Active Watering Moisturizer

BIODERMA Atoderm SOS Spray

Yes To Tomatoes Detoxifying Charcoal Micellar Cleansing Water

Better Skin Lava Magik

NOVEXPERT Booster with Vitamin C

NIVEA Micellair Skin Breathe 3 In 1 Make-Up Remover

SWISSFORCE Pharma AGCouperose Thread & Spider Veins Balm

Frezyderm Sensitive Red Skin Facial Cream

Neutrogena Hydro Boost Supercharged Booster Serum

LA CANOPÉE Mist with anti pollution agents

ARK Skincare Hydrating Beauty Mist

Eucerin DermoPURIFYER Skin Renewal Treatment

Forever Living Targeted Smoothing Exfoliator

BEST NEW PREMIUM SKIN CARE PRODUCT

Gold Yumehada Emollient Cream

Essentialle Revival Nectar Nourishing Face Oil

Embalm Skincare Luxurious Face Cream

COLLISTAR HYALURONICACID MOLECULAR SPRAY moisturizing lifting

ECO BY SONYA DRIVER Glory Oil

ARCHEUS Botanic Repair Balm

Beauty by Nicholas Foundation No More

SKIN PHYSICS EYEFIX-360

LOOkX Retinol2ndG eye rescue

QMS Medicosmetics EpiGen Daily-Detox Serum

Sönd Midnight Feast Night Cream

VENUS SKIN ForeverYouth Activator

USPA Purifying Elixir

Colorescience All Calm Clinical Redness Corrector SPF 50

STARSKIN 7-in-1 Overnight Mask Pads

VINPEAUX Skin Care Canada VPx Grape-Seed Facial Oil/Pépins de Raisin Huile Faciale

This Works evening detox sprayon exfoliant

LU-MIEL DIAMOND BRIGHT Flawless Whitening Essence

MT METATRON MT Contour B Cream

PANPURI LOTUS DEFENSE Brightening Serum

BEST NEW FACE MASK

T-ZONE Charcoal & Bamboo Peel Off Mask

LIVING NATURE 100% Natural Bee Venom Mask

NIP+FAB Glycolic Fix Bubble Mask Extreme

REN Evercalm Ultra Comforting Rescue Mask

SKIN PHYSICS Ultimate Radiance Diamond Mask: Instant Hydration & Power Lift

SHILLS Acne Purifying Peel-off Black Mask

ECO BY SONYA DRIVER Face Compost

VENUS SKIN New-Born Foaming Mask

MILU Go Get Your Detox Bubble Foam Sheet Mask

Bees Brilliance Original Manuka Honey Mask

la Promiskin Ultra Whitening Mask

Aeria Skin Brightening & Soothing Eye Mask

Yes To Grapefruit Vitamin C Glow-Boosting Mud Mask

Feeligold LE PATCH Micro- Stimulation Patch

STARSKIN JuiceLab Power C+ Booster Mask

Oh K! Pearl Hydrogel Mask

Charlotte Tilbury Revolutionary Instant Magic Facial Dry Sheet Mask

Murad Hydro-Glow Aqua Peel

AMOUR NOIR Magnetic Face Mask

MANUKA DOCTOR ApiNourish Lavender Mask

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