One to watch: Nopalera wants to make Mexican beauty culture mainstream

By Sarah Parsons 13-Apr-2022

Sandra Velasquez, founder of the Mexican botanical beauty specialists, was inspired by the country's cactus and her family's heritage

Nopalera founder Sandra Velasquez

Nopalera founder Sandra Velasquez

Inspired by the nopal, Mexico's native superfood cactus, Nopalera founder Sandra Velasquez is on a mission to elevate her family's culture and pay homage to the country's symbolic plant.

Founded in 2020, the colourful brand has already received the seal of approval from retailers across the US, including Credo, Free People and Nordstrom.

The nopal cactus – also known as the prickly pear cactus – has long been used for cooking and making textiles, but it has now been proven to be just as versatile in cosmetics from soaps to exfoliants.

Here, Velasquez shares her brand purpose and tips for other budding beauty entrepreneurs.


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Brand Purpose

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"To celebrate and ...

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