Inspired by the nopal, Mexico's native superfood cactus, Nopalera founder Sandra Velasquez is on a mission to elevate her family's culture and pay homage to the country's symbolic plant.
Founded in 2020, the colourful brand has already received the seal of approval from retailers across the US, including Credo, Free People and Nordstrom.
The nopal cactus – also known as the prickly pear cactus – has long been used for cooking and making textiles, but it has now been proven to be just as versatile in cosmetics from soaps to exfoliants.
Here, Velasquez shares her brand purpose and tips for other budding beauty entrepreneurs.
Meet more of beauty's rising stars:
- Skandinavisk wants beauty to be a little more Scandi
- One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global
Brand Purpose
Image via Nopalera
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
